Thought Leadership

2020 Vision

As part of 1HQ's exploration into ‘what next?’, the global studios picked an object they believe represents a sign of our times, with each of their choices all aligning around the future of conscious consumerism.

1HQ Brand Agency

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By 2020 there will be an estimated 7,758,156,792 humans on earth and given the strength of cultural currents and consumer influence seen in 2019, we are aware that times are rapidly changing. ‘Cue Issue 06: 2020 Vision’ looks forward into a world of blurred boundaries between generations, a rise in conscious consumerism and an emphasis on brands to start providing stronger and more long-term connections with consumers in order to thrive.

We peer into the future to round-up the highs and lows we might encounter, including the removal of extraneous letters like C, Q and X and the possibility of smart prosthetics enabling our bodies to become capable of previously unimaginable tasks, such as building flat-pack furniture.

As part of the exploration into ‘what next?’, our global studios picked an object they believe represents a sign of our times. With their choices all aligning around the future of conscious consumerism, our experts predicted whether their items have short or long futures in front of them. 

CUE ISSUE 06: 2020 VISION

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1HQ Brand Agency

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About

1HQ is a Global team of curious, creative and committed brand specialists. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate and how they are best represented through design and communication. At 1HQ, strategy and creativity combine, collaborate and connect to deliver smart, inspiring and effective solutions to the challenges faced by today’s brands.