Hot Pick

Adidas lets you show off your skills in real time while competing on FIFA

Adidas' new smart insole is a truly ‘phygital’ experience for the consumer, building a community for players to be part of and to compete within. In these testing times, community is what every sports player, whether physical or digital, will need.

Izzy Ashton

Deputy Editor, BITE

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Adidas

Our first piece of work for adidas is #adidasGMR : The latest in wearable tech by Adidas football, Google & EA FIFA Mobile that turns your real-world football skills into in-game rewards. Play connected.

Agency:
adam&eveDDB, London

Disciplines

Advertising/Creative

Sector

Technology