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Adidas tackle lockdown lethargy by inviting people to enter the mind of a runner

With Sport England’s Active Lives survey revealing a surge in outdoor running over the past year, this campaign is a reminder that exercise should be done for the sheer joy of it.

Izzy Ashton

Deputy Editor, BITE


adidas Running

To battle lockdown lethargy, more people were running than ever. So to launch Ultraboost 21, the latest evolution of adidas' most popular running shoe, known for Energy Return, we called on the world to combat that low energy feeling, to get off the couch and say HI ENERGY.

TBWA\NEBOKO, Amsterdam

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