Advertising Week Europe’s Future Is Female Award winners revealed

The awards celebrate the women in the creative industries who are defining the future right now and not waiting to be represented in the future.

Nicola Kemp

Editorial Director


Advertising Week Europe have revealed the winners of this year’s Future Is Female Awards. In the midst of a year in which women have been disproportionately impacted by the coronavirus crisis, the awards provide a moment to celebrate and elevate female talent across the industry pushing for progress and building their careers. 

The winners were selected based on a combination of proven achievements, demonstrated ability to effect organizational change, commitment to external impact, ability to mentor others, and professional endorsements. According to Advertising Week the women  honoured in the awards have demonstrated “best-in-class” leadership.

This year’s winners are: 

Hannah Ngakane, Strategic Partnership Manager, Pinterest

Charlotte Williams, Founder, SevenSix Agency

Rani Patel Williams, Business Partner, Livity

Geraldine Anyanwu, Client development director, Global Media

Jamelia Donaldson, Founder, TreasureTress

Reem Berger, PR Associate, Clarks Originals

Fran Griffin, Senior Strategist, MullenLowe London

Pooja Popat, Partner Publisher, adidas

Tini Sevak, Vice President, Audiences & Data, CNN International Commercial

Loriane Mbayo, Founder + Senior HR Assistant, Woman to Woman + KPMG


Ruth Mortimer, chair of the Future is Female judges and Managing Director for Global Education at Advertising Week, said: "The last 12 months have been a timely reminder of the importance of strong leadership and the need to invest in talent. The ability demonstrated by these award winners is quite incredible.”

She continued: “These rising stars have not only excelled in their own careers but have also improved diversity and inclusion in advertising and marketing for others too. All of us at Advertising Week are proud to put the spotlight on the amazing women in our industry—and we’re committed to celebrating their achievements to help set the tone for the future.”

The award ceremony took place as part of this year’s festival, with the winners announced by host Terri White, Empire magazine’s Editor-in-Chief. 

The judging panel for the Future is Female Awards included Patricia Corsi, global chief marketing and digital officer at Bayer; Arancha Cordero, Chief Growth Officer at Danone Waters; Shelina Janmohamed, the Vice President of Ogilvy Islamic Marketing and author of books including Love in a headscarf, Generation M and The Extraordinary Life of Serena Williams; and Shanice Mears, founder of The Elephant Room.

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