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All People All Places campaign uses Blue Plaques for storytelling

The heartfelt campaign from Cogent successfully changes the narrative for homeless people.

Nicola Kemp

Editorial Director

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All People All Places

Iconic blue plaques appeared at rough sleeping spots in London. Normally used to commemorate famous people, each “Homeless Plaque” tells the real and positive story of a once homeless person who has been supported out of the cycle of homelessness.

Agency:
Cogent, Coventry

Disciplines

Advertising/Creative

Sector

Charity

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