February 25th 2014

Annual Top 30s Awards 2013 – case studies

Ben Somerset-How

Client Director Creativebrief

Since the introduction of the monthly Top 30s, they have become increasingly recognised as mainstream industry league tables; based on popularity rather than size and scale.

As well as being hosted on the website, each month the Top 30s are emailed to our entire client and agency community, ensuring the best work is being seen by the widest audience of marketers.

We have now collated the results for 2013 as a whole for the most popular agency, case study and new work league tables, highlighting the winners from each discipline over the 12 months. Below you’ll find the Top 30 case studies.

Congratulations to Johnnie Walker by BBH for taking the top spot. They will be awarded a gold winners logo which will be stamped on the work for recognition. The other 29 will receive blue logos denoting their success.

Rank	Brand	Campaign Name	Agency	Views

1	Johnnie Walker	Keep Walking	Bartle Bogle Hegarty (BBH) London	4938

2	Audi	Vorsprung Durch Technic	Bartle Bogle Hegarty (BBH) London	4717

3	Doritos	Doritos id3	INITIALS Marketing Ltd	3604

4	Lynx / Axe	Unilever	Bartle Bogle Hegarty (BBH) London	3255

5	Marmite	Love It Or Hate It	adam&eveDDB	2999

6	Agent Provocateur	Multiple over 6 years	Story Worldwide	2981

7	The Open University	Devolve Me	Jaywing	2915

8	Google Chrome	Chrome	Bartle Bogle Hegarty (BBH) London	2888

9	Unifi	Digital – New product launch	Bright Blue Day	2766

10	Starbucks Discoveries and Frappuccino CPG products	EMEA Shopper Toolkits	INITIALS Marketing Ltd	2755

11	Mizuno Moments	Spring/Summer 2012	Thinking Juice	2704

12	TRESemmé	TRESemmé	Urbane	2693

13	Fentimans	Fentimans	Sell! Sell!	2659

14	CEREAL PARTNERS WORLDWIDE	TEAM HOT WHEELS	The Marketing Store	2628

15	Tropicana	Daily Ray of Sunshine	INITIALS Marketing Ltd	2452

16	Credit Suisse	Metamorphosis	Havas Worldwide London	2401

17	The Sun £9.50 Holidays	The Sun £9.50 Holidays	GFM	2399

18	Shell	Driven to Extremes	JWT London	2383

19	Marmite	Love/Hate	Splendid Communications	2382

20	DMAX Italia	DMAX Italia channel rebrand	HarrimanSteel	2368

21	Chevrolet Europe	Geneva Motorshow	383 Project	2336

22	Nokia	Qwerty Me	Fallon	2302

23	BT	London 2012 Olympic and Paralympic Games	Fast Track	2298

24	WKD	Have You Got A WKD Side?	Big	2273

25	Strongbow	Earn It	St Luke’s	2272

26	McDonald’s Olympics 2012	We All Make The Games	Leo Burnett	2265

27	Cadbury	National Trust Easter Egg Trails	INITIALS Marketing Ltd	2243

28	Peugeot 208	Let Your Body Drive	INITIALS Marketing Ltd	2231

29	IRN-BRU	IRN-BRU Gets You Through	Blonde	2227

30	Channel 4	Street Tag	Brothers and Sisters	2212