Voices
Are we leaving men and boys behind?
At Creative Equal’s RISE event, industry leaders consider how to reframe boys and men in marketing
Copenhagen-based Mindjumpers have picked up business with Burton’s Biscuits, major biscuit manufacturer responsible for products including those in the Cadbury’s and Maryland ranges.
The process was run through creativebrief.com, to find a digital/social agency specifically for the Cadbury’s branded products. Mindjumpers were up against John Doe, NORTH, LikeFriends and We Are Social; the social media management agency was appointed after chemistry stage.
The Burton’s Biscuits international team, who are based in the UK, required an agency partner to develop the social strategy and content for the Cadbury’s range in North America. The aim is to increase the market’s familiarity with products within this range including Fingers and Crunchie Biscuits.
