Protecting the planet
Of course, a significant part of becoming a certified B Corp company is demonstrating a care and respect for the planet, something myriad businesses are recognising the importance of. As conspicuous consumption and its impact on the climate crisis has come under the microscope, maintaining the status quo is increasingly not an option. This is a shift which makes embedding a more environmental ethos into a new business a smart move.
Wilkinson cemented his commitment to the environment with the decision to “power all our batteries with renewable energy.” He reveals that this saves around 13g of CO2 per charge. For him, it’s also about being part of a bigger, more sustainable energy system, of sharing power, something that’s vital when it comes to reducing the amount of resources each person needs.
For Wilkinson this approach is all about having "a positive impact,” whether that be for the people he employs, the business he runs or the planet we so depend on.
Working to give back
The business is currently developing its fifth product. Each time they innovate, they naturally leave behind older models in their wake. This is where the social aspect of Lifesaver comes to the fore as the business partners with the charity Liter of Light to provide power to those who don’t have access to it. Indeed, according to Wilkinson, 18% of planet don’t have access to electricity, which equates to about 1.3 billion people.
The recycling process for a battery pack is two-step. First, they upcycle the plastic from the battery with UK recycling company First Mile. The battery cells are then given to Liter of Light who deploy those in areas of need. It’s a cyclical system that aligns with Lifesaver’s mission they started with: “to empower people while protecting the planet.”