Fuel Your Imagination


Chanel x i-D Mirror Maze

Kara Melchers

Managing Editor, BITE


Mirror Maze is an immersive installation created by British set designer Es Devlin. Visitors are taken on a journey of scent, which includes an exclusive CHANEL fragrance created just for the exhibition by their in-house perfumer Oliver Polge. 

"I wanted to try to make people have that feeling that I have when I open a cupboard door in a strange hotel in Belfast and smell moth balls and plummet – literally no part of the cerebral cortex engaged, pure ancient lizard lymphatic system kicking in – transporting you to how it felt when you smelt that smell when you were a child," said Devlin

The experience is housed in a South East London warehouse.

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