In the lead up to Halloween, Asda is celebrating the spookiest season of the year with its latest campaign, ‘The Big Freakend’.

The playful campaign from creative agency Havas London, taps into the excitement of Halloween and is littered with classic horror-themed iconography from pumpkins to spiderwebs, skeletons to witches. 

The film opens by showing a group of teenage friends walking into their local Asda store but things start to get strange when they’re met by an Asda employee with a jack-o'-lantern on their head rising out of a crate of pumpkins. With a click of their fingers, the whole gang are transformed into four more smiling lanterns and the group dance on down into the dark and misty haunted Asda aisles.

Set to Dead or Alive’s You Spin Me Round (Like a Record), a voiceover promises ‘everything for a spooktacular Halloween at prices to make your head spin’. The film closes with a fun twist on Asda’s iconic ‘Pocket Tap’ and the scene transforms into a fully decked out Halloween party laden with Asda’s range of Halloween goods.

With Halloween fans deprived of true celebrations last year due to lockdowns, this year the event falls on a weekend and spooky celebrations can return in full swing. In 2020, over half of the UK population chose not to celebrate the event at all and so searches for Halloween products on Asda.com and George.com are up 820% year on year; with 37% of customers planning to celebrate Halloween already picking up their essentials in-store and online.

The campaign is the second for Asda from Havas London and will run throughout the lead-up to the 31st of October.