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Asda celebrates spooky season with ‘The Big Freakend’

Asda and Havas London mark the return of Halloween with a playful campaign

Georgie Moreton

Assistant Editor, BITE

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Asda

Asda's Halloween campaign taps into the excitement that, this year, the holiday falls on a weekend - with searches for Halloween products on Asda.com and George.com up 820% YOY. It reprises new brand tagline Get the Asda Price Feeling, with a spooky, slightly surreal slant.

Agency:
Havas, London

Disciplines

Advertising/Creative

Sector

Retail

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