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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

Creativity can inspire bigger and bolder work

By Georgie Moreton

The Gerety Awards UK Jury panel underlined the importance of versatility in creativity.

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Fuel Your Imagination

KFC puts its belief in chicken

By Georgie Moreton

In a world of disinformation a new campaign from Mother London urges audiences to believe in KFC chicken

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Fuel Your Imagination

Paddy Power says England is Europe’s favourite

By Georgie Moreton

The new campaign from BBH drums up support for the England team ahead of Euro 2024.

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Fuel Your Imagination

Just Eat docuseries spotlights UK local food heroes

By Georgie Moreton

‘Home of the Hotspots’ showcases some of Just Eat’s best UK offerings

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Fuel Your Imagination

Little Moons imagines a man filled with mochi

By Georgie Moreton

The new campaign from Lucky Generals celebrates the deliciousness of the ice cream snack

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Voices

‘If you don’t invite everybody in, you're self-harming’

By Georgie Moreton

Steven Bartlett shares with Sophie Neary the leadership lessons he has learnt by embracing active listening

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Fuel Your Imagination

Vodafone summer campaign solidifies new positioning as ‘The Nation’s Network

By Georgie Moreton

The brand has enlisted Ronan Kemp to show how it can connect the nation with the things they love.

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Fuel Your Imagination

Boots is ready to save summer

By Georgie Moreton

The retailer’s summer campaign helps to prepare consumers for unpredictable moments.

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Hot Pick

Kopparberg teams up with Melanoma Fund to encourage sun safe drinking

By Georgie Moreton

The summer campaign created by Neverland encourages consumers to both drink responsibly and sun safety.

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Interviews

Brand building in the age of chaos

By Georgie Moreton

Rishi Dhir, Head of Strategy, EMEA at Siegel and Gale, on the power of unexpected creativity

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Hot Pick

E45 award-winning campaign spotlights trans experiences

By Georgie Moreton

The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience

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Voices

Men’s Minds Matter campaign speaks to anxious football fans

By Georgie Moreton

Ahead of a weekend of sport the campaign strives to normalise anxiety and encourage men to share their feelings

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Voices

Is there blood in your media spend?

By Georgie Moreton

ACT+’s Executive Briefing provided the industry with active ways to be an ally and make true strides towards Trans+ inclusion

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Voices

‘I want to create an inclusive space for the excluded girl’

By Georgie Moreton

At Advertising Week Europe, Visha Kudhail and Irene Agbontaen celebrated the launch of season 2 of the ‘Behind The Face of Success’ podcast .

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Voices

Shelter teams up with famous faces to show benefits of social housing

By Georgie Moreton

The campaign features a diverse array of people who have benefited from social housing to emphasise the desperate need for more construction

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