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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

The Advertising Association’s flagship LEAD summit heads up North

By Georgie Moreton

LEAD North will take place in Manchester May 2024

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Trend

TK Maxx brings festivities to the farm yard

By Georgie Moreton

The Christmas campaign showcases the range of festive gifts available for both family and animals

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Trend

McDonald’s raises its arches for Christmas

By Georgie Moreton

The Christmas spot from Leo Burnett UK is a continuation of the ‘Raise Your Arches’ campaign

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Trend

KFC sticks to what it does best in Christmas campaign

By Georgie Moreton

Mother London’s latest campaign for fast food giant says chicken beats turkey at Christmas

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Trend

PETA festive campaign urges people to stop killing turkeys

By Georgie Moreton

The campaign from House 337 stars Jane Horrocks as a singing turkey calling for new Christmas traditions

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Voices

Depaul shines a light on homelessness through Big Brother style auditions

By Georgie Moreton

The campaign from Publicis Poke brings to life the realities of homelessness amongst young people

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Fuel Your Imagination

Vulva Therapy tackles stigmas head on

By Georgie Moreton

The campaign for Luna Daily from JOAN London faces stigmas around the word ‘vulva’ head-on to promote female health and pleasure

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Voices

Big Issue campaign calls for support during the winter period

By Georgie Moreton

The marketing campaign calls for public support during ‘unprecedented poverty crisis’ and seeks for help for vendors beyond Christmas

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Trend

Sainsbury’s asks ‘what does Santa have for his Christmas dinner?’

By Georgie Moreton

The Christmas campaign is the first from the retailer’s newly appointed agency, New Commercial Arts

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Voices

Braving backlash and tackling transphobia

By Georgie Moreton

Marty Davies and Stephanie Matthews share how the advertising industry can stand its ground to better support trans+ people and talent

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Trend

Kevin the carrot returns in the Christmas Factory

By Georgie Moreton

Aldi’s Christmas carrot from McCann UK has become a mainstay of the festive period

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Trend

Deliveroo says ‘Anything Goes’ at Christmas

By Georgie Moreton

The festive ad campaign from the delivery service encourages audiences to indulge in festive treats their own way this Christmas

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Trend

Morrisons Christmas singing oven gloves steal the show

By Georgie Moreton

The festive campaign from Leo Burnett celebrates giving a helping hand

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Trend

Collective Performance’s journey to sustainability

By Georgie Moreton

The agency shares how they help clients on a journey to carbon-neutral media

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Trend

IPA and ISBA launch industry principles for use of AI

By Georgie Moreton

The set of principles have been designed to help the industry embrace AI in an ethical way

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