The Advertising Association’s flagship LEAD summit heads up North
LEAD North will take place in Manchester May 2024
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
LEAD North will take place in Manchester May 2024
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The Christmas campaign showcases the range of festive gifts available for both family and animals
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The Christmas spot from Leo Burnett UK is a continuation of the ‘Raise Your Arches’ campaign
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Mother London’s latest campaign for fast food giant says chicken beats turkey at Christmas
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The campaign from House 337 stars Jane Horrocks as a singing turkey calling for new Christmas traditions
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The campaign from Publicis Poke brings to life the realities of homelessness amongst young people
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The campaign for Luna Daily from JOAN London faces stigmas around the word ‘vulva’ head-on to promote female health and pleasure
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The marketing campaign calls for public support during ‘unprecedented poverty crisis’ and seeks for help for vendors beyond Christmas
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The Christmas campaign is the first from the retailer’s newly appointed agency, New Commercial Arts
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Marty Davies and Stephanie Matthews share how the advertising industry can stand its ground to better support trans+ people and talent
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Aldi’s Christmas carrot from McCann UK has become a mainstay of the festive period
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The festive ad campaign from the delivery service encourages audiences to indulge in festive treats their own way this Christmas
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The festive campaign from Leo Burnett celebrates giving a helping hand
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The agency shares how they help clients on a journey to carbon-neutral media
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The set of principles have been designed to help the industry embrace AI in an ethical way
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