Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
Impero’s Zoom-hosted event, Inside a Killer Launch, explored how brands can be distinctive in a saturated market and most importantly, what makes a great brand?
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By Izzy Ashton
While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.
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By Izzy Ashton
In light of the nationwide lockdown, The Marketing Society took their Brave Moments Matter event online, unpacking the notion of bravery through new Kantar research and an all-star panel of marketers.
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By Izzy Ashton
We have never needed a unified community more than we do now and Lend A Hand underlines the power of the creative industries to bring those communities together.
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By Izzy Ashton
Getting your body moving is essential to keeping physically and mentally well. Sport England’s latest campaign wants to encourage this movement, wherever you can do it, inviting people to #StayInWorkOut.
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By Izzy Ashton
In unprecedented times, brands are letting their actions speak for themselves.
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By Izzy Ashton
In the midst of fake news and misunderstanding, access to experts has never been more vital.
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By Izzy Ashton
For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.
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By Izzy Ashton
Ads Dechaud and Phil Le Brun, a creative duo at Wonderhood Studios teamed up with Visual Diet to create a campaign to highlight the toxicity at the heart of the gossip-driven media.
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By Izzy Ashton
Getty Images are taking action to promote greater diversity and inclusion in the photography and media industries through a series of Inclusion Scholarships for photographers and photojournalists at the start of their careers.
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By Izzy Ashton
Moonpig’s latest campaign feels particularly pertinent as the company teams up with the NHS Blood & Transplant service to celebrate mothers while simultaneously encourage fathers and sons to donate blood.
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By Izzy Ashton
While people adapt to the shifting world, NABS will continue to offer its support services to colleagues across the industry.
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By Izzy Ashton
Adidas' new smart insole is a truly ‘phygital’ experience for the consumer, building a community for players to be part of and to compete within. In these testing times, community is what every sports player, whether physical or digital, will need.
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By Izzy Ashton
While the World Health Organisation is advising people to limit their news intake during these unsettling times, many brands and businesses are stepping up, offering advice, reassurance and empathy for their consumers around the world.
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By Izzy Ashton
By changing the narrative to focus on the children who each and everyday go without because of budget cuts, this campaign delivers a new urgency to an issue which has been ignored for too long.
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