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Azimo celebrates the contribution migrant workers make to Britain

Azimo has teamed up with 2050 London to produce a colourful campaign, “Amazing Migrants”

Georgie Moreton

Assistant Editor, BITE



During the pandemic many migrants workers felt undervalued and sometimes victims of racism & xenophobia. Our idea was to build a bright, optimistic art direction & tone that celebrated their migrant status and identity overtly so they felt good about the brand.

2050 LONDON, London

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