BITE Insight

In a world dominated by social media, we are more aware than ever of our personal brand.  Cultivated in the physical world and captured for an online one, the personal brand allows an individual to distinguish themselves from the crowd and cement their own identity. But can a city, or more distinctly a borough, do the same?

bandstand worked with the borough of Haringey in North London to create a new identity for the area, a bold platform from which the borough can showcase their ethos, one of both proactivity and positivity.

By speaking to businesses, community groups, residents and the local council, bandstand were able to get under the skin of the area and discover the personality within. Haringey’s new identity needed to encapsulate the borough’s residents, their strength and their sense of community. The campaign was rolled out across all comms, from park signage to the borough website, as well as council workshops.

Working alongside bandstand, Harringay created a brand identity that celebrates the individuality of the borough.