2019 marks a big, and important, year for women's football. Having always played second fiddle to the men's game it feels as though finally spectators, clubs and, crucially, brands are finally sitting up and taking notice.
Setting the news agenda as we launched Barclays’ ground-breaking sponsorship of The FA Women’s Super League
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Public relations (PR)Sector
Financial Services2019 marks a big, and important, year for women's football. Having always played second fiddle to the men's game it feels as though finally spectators, clubs and, crucially, brands are finally sitting up and taking notice.
This starts with Barclays announcing its ground-breaking sponsorship of the FA Women's Super League in a campaign video from Iris. It marks the biggest investment ever in UK women's sport by a brand. And it's about time.
The partnership will come into effect for the 2019/20 season and is indicative of the shifting attitudes towards not only women's football but women's sport in general.
It is easy to forget that women's football was banned by the FA from 1921 to 1971. Since then it's been a tireless and often exasperating task to bring the women's game into the spotlight. With this latest partnership though, it feels like the game’s star is firmly on the rise. Setting the scene in perfect, and timely, fashion for the World Cup in France this June.
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