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Barnardo’s showcases the feral nature of bullying

The latest campaign from Bernardo’s and FCB Inferno, ‘Hyena’, aims to capture the terror and pain of what being bullied as a child feels like, all the while directing the viewer to the life-changing work the charity offers.

Izzy Ashton

Assistant Editor, BITE

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Barnardo's

Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo’s TV advert, highlighting the charity's mental health support services.

Agency:
FCB Inferno, London

Disciplines

Advertising/Creative

Sector

Charity

Related Tags

charity