BITE Insight

Following on from the award-winning Clowns and Duel TV spots, Escape is another cinematic success for Audi. This Bangkok martial-arts spectacular sees the protagonist escaping from a brawny villain by seeking refuge in a new Audi A8. As the action continues outside the vehicle switches on, treating our hero to the luxury interior technologies of the recently launched Audi models. Whilst exploding fires and kung-fu fighting rage on, our hero reclines with a foot massage, chilled champagne and a Lionel Richie soundtrack.

The focus on new interior technologies, rather than driving prowess, is a new direction for Audi. It recognises that the passenger experience is as important as the one behind the wheel.