BITE Focus

Best of BITE 2018

It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.

Kara Melchers

Managing Editor, BITE



BITE LIVE Podcast by Kara Melchers, Managing Editor, BITE

2018 is the year for making stuff happen. Introduced by Kara Melchers, Managing Editor of BITE and Izzy Ashton, Assistant Editor of BITE, this three-part podcast is a lesson from passionate leaders in how to transform the richness of ideas into real business value.


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Need for Speed by Izzy Ashton, Assistant Editor, BITE

In today’s world, personalisation has to be done at speed. Speed equals convenience. And convenience equals a greater number of returning customers. Because ease is all we want. Isn’t it?

Agencies: Recipe, Webcredible

Brands: Laundrapp, Dulux, adidas

Need for Speed


SXSW 2018: How to design for the future, now by Kara Melchers, Managing Editor, BITE

Every year SXSW attracts the brightest minds to Austin to celebrate the convergence of interactive, film and music. Here are six take-outs that will improve your ideas.

SXSW 2018: How to design for the future, now
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Brand Leader Interview: Margaret Jobling

“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."

Margaret Jobling, Group Chief Marketing Officer, Centrica


Tackling the Trolls by Izzy Ashton, Assistant Editor, BITE

Online abuse has only grown with the rise of social media and the platforms responsible don’t seem to be tacking the problem. This has left a space for brands to step in.

Agencies: adam&eveDDB, AMV BBDO, Mother London

Brands: The Cybersmile Foundation, Sanctus, BBC Radio 4’s Woman’s Hour

Tackling the trolls
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Agency Leader Interview: Alec Samways

“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now. The public expect it. They don't want you to just sell them shit."

Alec Samways, Founder & CEO, Splendid


2018 World Cup by Izzy Ashton, Assistant Editor

We’ve taken a look at the best, and worst, brand campaigns from the tournament, including traditional ad campaigns, social media and even a seven-metre long tapestry.

Agencies: TBWA\London, Wieden+Kennedy, The Brooklyn Brothers, the Marketing Store, the Midnight Club, Synergy, JWT London, ZAK

Brands: M&S, Aldi, Lidl, FIFA, The FA, Icelandair, adidas, Paddy Power, the National Centre for Domestic Violence, New Balance, Snapchat, Mastercard, Burger King Russia

2018 World Cup
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Feeling Nostalgic by Izzy Ashton, Assistant Editor, BITE

When you look at the world through a child’s eyes, it suddenly becomes shinier, happier and less complex. These campaigns remind us what it is to be young, and surely that can only ever be a good thing.

Agencies: AMV BBDO, Ogilvy UK, Spark44

Brands: BT Sport, Boots, Land Rover

Feeling Nostalgic


Not all engagement is equal by Alex Michael, Executive Director, Social & Content, Golin

Reach can be bought, but attention must be earned. Surely there is some part of us that would rather a smaller group react strongly to what we have to say than a larger group see it but show no emotion at all?

Brand: evian

Not all engagement is equal
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World Mental Health Day by Becca-Jane Schofield, Social Media Manager, M&C Saatchi

M&C Saatchi held a special series of events in their main London office to raise awareness of the importance of looking after your mental health, while also taking steps to end the stigma around talking about mental health at work.

World Mental Health Day


BITE LIVE 2018: From Insight to Action by Kara Melchers, Managing Editor, BITE

Not every marketing event gives you the Queen of Shops and a BAFTA-nominated screenwriter in the same room. When one does, you know it’s unmissable!

BITE LIVE 2018: From Insight to Action

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Amsterdam City Focus by Paddy Garvey, Founding Partner & CMO, WE ARE Pi

Breaking convention, hosting the world’s deepest pool party and where to go for food that delivers the gezellig feeling. Amsterdam is a global village with an infectiously diverse culture. The perfect place to make great work.

Brands: Desperados, Nikon, The Guardian, WeTransfer

Amsterdam City Focus

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