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How Red Consultancy and Avon liberated the female nipple to drive awareness of Breast Cancer

Avon’s gutsy move to call on Instagram to lift its ban on the female nipple for Breast Cancer Awareness Month is social marketing at its best.

Nicola Kemp

Managing Editor, BITE

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Avon

For Breast Cancer Awareness Month Avon asked social media giant Instagram to liberate the female nipple on the platform. The aim: trigger mass conversations around breast health and drive women to take a 'Breast Break' and check themselves on a more regular basis.

Agency:
Red Consultancy , London

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