In an age when the smartphone has fast become many consumers’ significant other, the ability to organise virtually every aspect of life via mobile is a trend which shows no signs of slowing down.
Deputy Editor, BITE
Bitpanda are one of Europe’s fastest growing FinTech companies. To launch their new advanced trading platform, Bitpanda Global Exchange, Gramafilm created a bold edit with carefully crafted brand messaging to propel it front and centre of a very competitive market.
Via mobile you can take your brand viral in an instant, you can find your life partner and a stranger to walk your dog at a moment’s notice. But what of your money and how you organise it?
Many consumers have mobile banking now, allowing them to pay, transfer and monitor their bank accounts, without ever having to talk about it. Via mobile, consumers are empowered not just to watch their money sit in an account, but access new tools to make their money go further. In an era where the concept of wellness is becoming increasingly elastic, it now extends to finance.
Bitpanda’s latest campaign from Gramafilm sees the launch of the brand’s Global Exchange, a new advanced global trading platform that, according to the brand, allows “the digital generation” to “move before the rest.” Through phone or desktop, consumers can invest in Bitcoin, gold and 20 other digital assets. The film itself explores the evolution of money through collage-style videos that show just how far the world of trading has come, from men waving paper in a crowded room to a traveller sitting on a mountaintop, pulling out his laptop to monitor his investments.
Bitpanda’s latest launch comes as part of a movement to democratise finance and empower people to take greater control of their personal finances. Digital technology is revolutionising the financial landscape.
According to Forbes, 2019 is set to see mobile eclipse desktop as the preferred platform for banking. Mobile is where “the new generation of investors” are choosing to manage their finances and where brands need to meet them when they do.