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Bodyform, 'Viva La Vulva' by AMV BBDO

In boldly challenging the taboos that still surround women’s bodies, Bodyform’s 'Viva La Vulva' campaign has proved the power of marketing to smash through long-established stereotypes.

Nicola Kemp

Managing Editor, BITE

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Bodyform

Following on from our taboo-busting #bloodnormal campaign comes our latest piece of work - Viva La Vulva. It is a bold new campaign that celebrates the vulva and fights against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals.

Agency:
AMV BBDO, London

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