One of the more heartening things to come out of this current crisis is the speed at which people, businesses and brands have moved to collaborate, casting aside old rivalries to focus on how best they can work together for the greater good.

Whether it’s furloughed agency creatives offering their services pro-bono, manufacturers pooling resources to make ventilators, or media companies donating space and airtime, there can be no question that the creative industries are more powerful when they work together.

In line with this trend a group of the UK’s leading brands have united to spread a little positivity, encouragement and hope to a nation in lockdown. The Posters for the People campaign, created by Atomic London, highlights the importance of coming together while also putting a smile on the face of the British public.

The consortium of more than 70 brands include household names like Evian, Addison Lee and McVitie’s, among others, each of whom are using their social reach to spread the messages. The vibrant, typographic artwork was created free of charge by the digital artist Tyler Spangler and features messages like, ‘the less we all hang out, the longer we all get to hang around’ and ‘save the world. In just your slippers.’ With media handled by Kinetic UK, the posters are also appearing across digital outdoor sites, after space was donated by Clear Channel UK.

What has become apparent during this ongoing period of lockdown is that brands are having to rethink the role that they play in consumers lives. Many are examining their own offering, whilst others are choosing to use their influence to spread positivity and hope, things that we could all do with a little bit more of during these uncertain times.