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The British Army, 'Your Army Needs You, and Your Resilience' by Karmarama

Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.

Izzy Ashton

Assistant Editor, BITE

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The British Army

Karmarama unveils its latest recruitment campaign for The British Army, Your Army Needs You. The thought-provoking new work shows how the Army sees beyond the common misconceptions of young people and identifies their potential.

Agency:
Karmarama, London

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Recruitment