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British Gas puts the love back into its brand by highlighting the joy of everyday family life

British Gas are building a more emotional connection with customers by reflecting their reality; a naturally inclusive, representative snapshot of modern Britain.

Izzy Ashton

Deputy Editor, BITE

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British Gas

Nucleus’ first campaign, ‘Here to Solve’, will be at the heart of an ongoing programme of activity focused on shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier and demonstrating the wider benefits that the home services provider can bring to their lives.

Agency:
The&Partnership London, London

Related Tags

Representation Inclusion