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BT invites people to beat loneliness by reconnecting with old friends

As the lockdown only looks set to extend, campaigns like this are a reminder of the importance of connection as we remain physically separated from many of our friends and family.

Izzy Ashton

Deputy Editor, BITE

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BT

BT’s nationwide campaign to inspire people to reconnect with someone they’ve lost touch with. The fully integrated campaign used loved celebrities, including Rio Ferdinand and Clare Balding and built on its commitment to help unlock different technologies for the nation.

Agency:
Saatchi & Saatchi, London

Disciplines

Advertising/Creative

Sector

Telecomms