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Cadbury donates its words to combat loneliness in the older generation

Almost 4.5 million older people claim to have felt lonely in later life according to research conducted by Cadbury and Age UK, while 225,000 older people often go for a week without speaking to anyone.

Izzy Ashton

Assistant Editor, BITE

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Cadbury

Cadbury is removing the words from its Dairy Milk bar for the first time in support of Age UK to combat loneliness among the older generation.

Agency:
VCCP, London

Disciplines

Advertising/Creative

Sector

Food & Drink

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