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Cadbury, 'Secret Santa' by VCCP
Every office, school and sometimes family does one. The secret’s kept, the clues leaked, the budgets haggled over. How far does the £10 really stretch? It is of course, Secret Santa season.
Izzy Ashton
Deputy Editor, BITE CreativebriefCadbury
Follow your generous instincts this Christmas and surprise your loved ones with a secret santa gift.
- Agency:
- VCCP, London
Disciplines
Advertising/CreativeSector
Food & Drink
Bite Insight
Every office, school and sometimes family does one. The secret’s kept, the clues leaked, the budgets haggled over. How far does the £10 really stretch? It is of course, Secret Santa season.
For Cadbury this year, VCCP has created their very own Secret Santa that sees various characters don Father Christmas masks to sneakily place chocolate gifts while the unknowing recipients are none the wiser. There’s the pupil thanking her teacher, the fellow gardener leaving chocolate in the shed and the factory worker who spots an anomaly on the conveyor belt.
The brand wants to bring out the generous side of Christmas, encouraging people to enjoy the thrill of giving a surprise, chocolatey, present. Alongside the TV ad, Cadbury are bringing their Secret Santa to life across the UK in a series of pop-up post offices in 10 cities. You will be able to bring festive cheer to a loved one by secretly sending them free chocolate.
The ad, and adjoining activations, are sweetly, heart-warmingly Christmassy, scaling up the idea of Secret Santa that already permeates throughout the festive period and extending it nationwide.
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