Hot Pick

Carlings uses fashion to take a stand against retailer’s environmental impact

As the climate crisis only becomes more central to the way consumers choose to live, work and shop, fashion retailers are going to have to change the way they produce.

Izzy Ashton

Deputy Editor, BITE

Share


Carlings

Using Instagram’s new built-in AR tech, Carlings has together with Virtue created ‘The Last Statement T-shirt’, which provide maximum social traction, but minimal environmental impact as one T-shirt unlocks multiple statement designs.

Agency:
VIRTUE - The Agency Born From VICE,

Disciplines

Advertising/Creative

Sector

Fashion