Hot Pick

‘Change a bit for good’: Mother and Ikea democratise sustainability

Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.

Nicola Kemp

Editorial Director

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IKEA

Going to eco-extremes to try and save the planet is a great thing to do, but for most of us, it’s not an easy thing to do. With IKEA’s affordable solutions, the power of change is in everybody’s hands. Because the real difference will be when we all change a bit for good.

Agency:
Mother London, London

Disciplines

Advertising/Creative

Sector

Retail

Related Tags

Sustainability