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Chelsea Football Club celebrates its London heritage and international fan base

Chelsea Football Club's latest campaign celebrates the multiculturalism of London, in all its brilliant glory. It reminds us that it’s not where you’re from that matters; rather it’s what shirt you choose to pledge your allegiance to.

Izzy Ashton

Deputy Editor, BITE


Chelsea FC

The Pride of London delves into the lives of Chelsea supporters from around the globe, where snippets of discussions and debates in the build up to two derbies in the capital over the Christmas period, cementing Chelsea FC's 'Pride of London' positioning.

Dark Horses, London

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