Voices

Clear Channel backs independent Black-owned businesses with free advertising

The outdoor giant has joined forces with Jamii to launch a new initiative to create more visibility for Black-owned businesses on UK high streets.

Nicola Kemp

Editorial Director

Share


Clear Channel UK is offering free outdoor advertising space to independent Black-owned businesses as part of a new initiative. 

Clear Channel Compass, will be run in collaboration with Jamii, the discovery platform for Black British Brands. 

According to Clear Channel the long term investment is  designed to empower and support independent Black-owned businesses in the UK. It has been created with the challenges that face Black entrepreneurs face in mind,  with visibility being one of the most vital parts to business success,

Applications are now open and the selection process will be overseen by Jamii to help choose eight businesses whose campaigns will run within the first 12 months of the scheme. Advertising will kick off in August. 

To help make the entry process as inclusive as possible Clear Channel will also offer free design support to help create the advertisements while any selected e-commerce brands will also be listed on Jamii’s marketplace.

Caroline Forbes, Specialist Partner and Fairness Executive Sponsor at Clear Channel UK, said: “ By offering outdoor advertising space across high streets up and down the UK, we hope to create a shop window for products and services that would often be unseen outside of the Black community and thus help boost the Black pound in a meaningful and sustainable way.”

Khalia Ismain, Founder of Jamii, added: "We’re so excited to be working with Clear Channel on this initiative to amplify the stories of Black creators. We’ve long been championing the incredible makers within the community because their talents deserve greater recognition. When we break down the obstacles faced by Black makers, it sows the seeds for more talent to rise up and seize opportunities. This is a huge opportunity for both of us to tell the stories of makers from the community and connect them to anyone and everyone who needs their ideas, craftsmanship and ingenuity in their lives."

Jamii was established in 2016 to promote the offering of Black makers and creators to wider audiences and currently lists over 250 small Black-owned British businesses.

Black-owned business owners can apply to the Clear Channel Compass scheme here. Applications close on 18th July 2021.