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Coca-Cola, '25 Years of Coca-Cola Vietnam' by Dragon Rouge

With the growing focus on the experience economy and the rising awareness of the importance of diversity in marketing, design that resonates, respects and reflects on a local level has never been more important.

Izzy Ashton

Assistant Editor, BITE

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Coca-Cola

Paying homage to the people of Vietnam by releasing six limited-edition can designs. Each can represents a Vietnamese city, highlighting its individual culture while embracing authentic Vietnamese spirit. The design shows how Coca-Cola brings Vietnamese people together.

Agency:
Dragon Rouge, London

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FMCG Design Branding