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Crocs enlists Wejdene to prove there’s nothing uncool about comfort

The Come As You Are influencer campaign from We Are Social Amsterdam invites people to feel comfortable in their own essence

Georgie Moreton

Assistant Editor, BITE

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Crocs’ rise in fashion might not have been on everyone’s 2022 prediction lists, but the brand has well and truly proved that being comfortable in your shoes and in who you are is cool. For its latest campaign the brand has teamed up with We Are Social Amsterdam for an influencer campaign featuring singer and influencer Wejdene to launch Crocs Mega Crush.

 

The dynamic upbeat campaign celebrates the joy of movement and invites people to feel comfortable in themselves and their shoes building upon the Croc’s Come As You Are incentive. An incentive which invites people to move however they feel they should.

The campaign is made up of two parts, a social video featuring popular influencer Wejdene to reach her cool, young audience and a user generated competition.

“We were thrilled when Wejdene, someone that really inspires others around the world to live the "come as you are" Crocs dream, was up for doing her thing in our brand new style, Crocs Mega Crush”.” added Antonela Grippo at Crocs.

Wejdene is a young French singer who rose to fame aged just 16 in 2020 when her single ‘Anissa’ became a big hit on TikTok and other social media. The social video directed by Tereza Mundilová shows Wejdene practicing her dance moves in a studio with another dancer wearing the eye-catching new Crocs.

The user generated competition that goes alongside the video is the #CrocsMove challenge where Crocs invites the Crocs Nation and Wejdene’s followers to dance in their Crocs, share their moves and follow the IG from Crocs Europe. Participants will be in with a chance to win the entire Mega Crush 2023 collection.

The fun, interactive campaign captures the energy of the brand and engages young audiences through music and movement. Through clever use of influencers and social the campaign aims to create a buzz around the launch, build product awareness and grow the Crocs community.

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