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Dr. Martens reflects on its heritage to capture its empowering, enduring toughness

Over the six decades since its conception, the Dr. Martens boot has become a symbol of a rebel spirit, a punk energy that, as the brand’s latest campaign demonstrates, is still alive and well in the DM wearers of today.

Izzy Ashton

Deputy Editor, BITE

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Dr. Martens

Iconic footwear brand Dr. Martens has launched the next iteration of its Tough as You campaign for SS20, which aims to show how Dr. Martens’ rebellious past continues to influence and empower the next generation of freethinkers 60 years on.

Agency:
We Are Social, London

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Fashion Nostalgia