At long last, large-scale electric vehicle adoption feels within reach as a range of conditions converge to encourage mass-market take-up. From tightening climate change targets, growing product choice, mainstream manufacturers supported by new ownership models, to improving battery technology and charging facilities. But are car-buyers ready to make the switch and, if not, what will it take to tip the market towards mass adoption, especially in the UK where take-up rates are relatively conservative?
As of August 2019, there were 227,000 plug-in cars registered in the UK, including hybrids. Sales per month are rising, but as a total percentage of new-car sales, the numbers remain small, under 5%. In Norway, by contrast, 58% of all new cars sold in March 2019 were electric. In California, where technology leadership and the environmental agenda are driving rapid adoption, electric vehicle ownership is soaring too. But Somo’s new research suggests that UK-based consumers might need more convincing to switch to electric.
We asked 2,000 UK drivers about their attitudes towards electric vehicles. Are they ready to make the switch? What will it take to get them over the line? And, where consumers aren’t considering electric, what specifically is holding them back?
Jim Campbell, Founder & MD, Sutherland Campbell International
Graeme Cooper, Project Director, National Grid
Ian Johnston, Chief Executive Officer, Engenie
Jason Cranswick, Commercial Director, Jardine Motor Group
Simon Oldfield, Freelance Consultant