Edinburghers live in an UNESCO World Heritage site, a fairy tale city with a volcano and castle in the middle. But there’s much more to it than just camera fodder. Being a spectacular-looking place pushes people to feel they can be spectacular too.
We have an obnoxious amount of talent here, and always have had. From Walter Scott to Alexander Bell, cloned-sheep bothering scientists, Trainspotters, an unfair amount of bioscience boffins, and Rockstar North. Basically, we’ve been pioneering since we pioneered pioneering.
So, forgive me for indulging in an Edinburgh rollcall. Together this talent has created, Officially the UK’s Best Place to Live; the most economically productive city in Britain; the most highly qualified workforce in the UK; a world-leader in biosciences; and the best Large City of the Future for fDi and fDi Strategy in the FT fDi magazine awards.
It also means Edinburgh is headquarters to more FTSE 100 companies than any UK city outside London; host to more than 30 foreign consulates, and all the small wrapped chocolates they require; the UK's second largest financial centre after London, and Europe's fourth by equity assets; gorging on more Michelin star restaurants than anywhere outside London; and they’re in the habit of throwing the biggest New Year Party in the world.
And, if you read this in an Edinburgh accent you can trust everything I say, because Scottish accents are apparently preferred over all others in the UK. And, if that wasn’t all magical enough, Scotland’s national animal is a unicorn.
If you want a guide; pick up the phone to any agency here and they’ll happily give you a grand tour. We’re all pretty proud of the place. And pretty lucky to be here.