Fuel Your Imagination



Kara Melchers

Managing Editor, BITE


The opening scene of Spike Jonze’s new film for Kenzo looks just like your average perfume ad - beautiful girl sits at a black-tie event. But as she leaves the opulent hall things start to get interesting.

What follows is a strangely chaotic, wild dance from actress Margaret Qualley; wonderfully choreographed by Ryan Heffington.  For the next three minutes Qualley throws herself around an empty hotel lobby to the sound of Mutant Brain by Ape Drums (featuring Sam Spiegel and Assassin). Near the end the performance things start to take a turn towards the realm of sci-fi.

A brilliantly refreshing perfume ad and valiant successor to Jonze’s Weapon of Choice video for Fatboy Slim, featuring Christopher Walken.

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