Five steps to support emotional and mental health during the coronavirus outbreak

In the midst of the pressure and uncertainty of the coronavirus outbreak, NABS offers advice as to how to better support people across the industry.

Nicola Kemp

Editorial Director


Coronavirus has plunged the world into uncertainty and with social media fuelling catastrophising in real time, prioritising our collective mental health and being more mindful of our media consumption habits is vital.

The World Health Organization (WHO) has published a series of recommendations which include limiting the times that people read the news. While it may feel counterintuitive to limit news intake in the midst of a global crisis, the reality is reading news on a loop, or dead-scrolling social media feeds does not equate to being more informed on the outbreak

In line with this, the WHO recommends seeking information updates at specific times. In the midst of a deluge of information, relying on sites such as BBC News and the NHS website is sensible.

Now is also a great time to streamline your information sources, social media feeds and news bulletins. While WhatsApp groups are a vital way of keeping informed, parents might want to consider temporarily muting any class chat groups that have gone into panic mode. In their place focusing on the practical steps you can take, whether shopping for elderly neighbours or taking the time to check in one-on-one with a colleague and actively listening after asking, “Are you OK?”

It’s down to all of us across the industry to offer support and empathy where we can.

Annabel McCaffrey

We all need advice in these challenging times. Coronavirus and its implications could cause distress, anxiety and emotional health problems to people working across adland, according to NABS, the support organisation for the advertising and media industry.  

That’s why NABS’ experts are now issuing guidance for employees and employers working, to help them through what could be months of disruption as the UK attempts to fight off the virus. 

Annabel McCaffrey, Head of Support at NABS, says, “Coronavirus and its implications are understandably causing a huge amount of worry already across industry. It’s down to all of us across the industry to offer support and empathy where we can, and we hope that the guidelines we’ve created will help us all to help each other.” 

NABS suggests these five steps to help support wellbeing during the coronavirus outbreak: 

NABS is here for you. You can call or email the Advice Line for a friendly, impartial chat as many times as you like on 0800 707 6607 or email support@nabs.org.uk 

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Mental Health