Hot Pick

Ford’s “make it visible” campaign raises awareness of suicide prevention

The campaign from VMLY&R has been created in partnership with The Lighthouse Construction Industry Charity and Balfour Beatty and aims to prevent suicide in the construction industry

Georgie Moreton

Assistant Editor, BITE

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Ford

Making wellbeing support visible in construction. #MakeItVisible Ford is bringing mental health first aiders directly to construction sites in distinguishable branded Ford vans and making them highly visible with a hack of the common high vis vest.

Agency:
VMLY&R, London

Disciplines

Advertising/Creative

Sector

Automotive

Related Tags

Mental Health