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Case Studies

New Work

September 8th 2016

freuds

Change4Life

Kara Melchers

Managing Editor, BITE Creativebrief

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Sugar Boy Cannes Entry from freuds on Vimeo.

Sugar Boy

Launch new Sugar Smart app, designed to aid mums' understanding of the sugar within food & drink

Disciplines: Public relations (PR)

Sector: Public Sector

Agency: freuds

To launch the Change4Life Sugar Smart app, freuds introduced Sugar Boy - a kid made from 5,543 sugar cubes; the same shocking amount an average child eats in just one year. The stop-motion film cleverly animates the amount of sugar in everyday foods. To better connect with parents the film is narrated by a five year old boy.

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