Geometry UK hosted a breakfast panel event at the end of March exploring the topic ‘Does a brand need to be ‘always on’ to drive growth?’ In a world of infinite choice and round-the-clock shopping, can brands still rely on seasonal peaks, product launches and promotions to guarantee growth? Or is the new reality that all brands have to be mentally and physically available 24/7, 365 days a year?
The panel discussion took place at the Hoxton Hotel in Holborn and was concluded with an informal Q&A with all of the speakers. The speakers explored the importance of both conscious and non-conscious, implicit decision-making and how to unlock incremental growth through an ‘always on’ approach to shopping. They also shared examples of brands and retailers that were doing this well.
The breakfast panel was part of a series of events that are put on by Geometry UK, called Captivate: A New Perspective.
Thom Noble, CEO & Founder, NeuroStrata
Nick Baldwin, Head of Digital Media, tenthavenue
Tom Moore, Head of Shopper, Geometry