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George at Asda and CPB London reject stereotypes with FENOMENAL campaign

The vibrant campaign encourages audiences to embrace their own definition of femininity

Georgie Moreton

Assistant Editor, BITE

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George at Asda

George redefines what it means to feel feminine. No more trying to live up to all those conflicting standards and stereotypes: be skinny, but still curvy. Show skin, but not too much. Be a girl boss, or even a mum boss, but don’t be too bossy…Whatever makes you feel FENOMENAL.

Agency:
Crispin Porter Bogusky , London

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