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Go Very early this Christmas to spread the cost

Very campaign from Grey London marks the start of this year’s Christmas ads

Georgie Moreton

Assistant Editor, BITE Creativebrief

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Christmas is so much more than just one day, the whole run up to the festive period is filled with celebrations and special moments. With so much to plan and a backdrop of a cost of living crisis, many consumers are choosing to spread the cost over a longer period of time. With this shift in mind online retailer Very is one of the first to release its Christmas campaign with a film that highlights all the moments leading up to the big day. 

The upbeat film is soundtracked by the iconic festive anthem from Wizzard ‘I wish it could be Christmas every day” and follows one family's jam-packed festive schedule with different events all the way up to Christmas day. 

“Christmas isn’t just one day, it’s lots of days”, says the Mum as the family is shown on different occasions from putting up their decorations in Autumn, to “work Christmas”, “birthday Christmas” and “kids-free Christmas”. The spot highlights the joy of Christmas and its seasonal excuse to celebrate for as long as possible with friends and family. 

Extending a season of celebration

“Our customers love Christmas, and we want to show how planning early means more time to enjoy the festive period.” added Robbie Feather, Managing Director (Retail) at The Very Group. With the mounting cost of living crisis, this Christmas consumers will no doubt be cautious with budget and so starting early and spreading the cost makes festivities far more manageable. It feels like Christmas gets earlier every year but this year with record inflation of 10% set in July, some began shopping in late summer to spread the load.

With a looming cost of living crisis, political unrest and post pandemic recovery, Christmas provides an excuse to celebrate where reality lacks one. Christmas therefore presents a unique opportunity for retailers to be there for consumers and enable festivities and celebration that so many are longing for. The film from Very features an array of products available from the retailer's vast cataloge from festive partywear to presents, showcasing the range of gifts and brands on offer. The retailer is aiming to position itself as a one-stop shop, no matter what the occasion or budget. 

With Christmas steadily approaching, finding festive joy in the run up to Christmas will help elevate the mood of consumers and starting preparations earlier than ever helps manage costs to ensure people can enjoy some much needed end of year fun.

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