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Guide Dogs, 'By My Side' by Karmarama

While sympathy comes quite naturally to most, what we can often lack is the ability to show empathy towards others, to walk in the shoes of someone experiencing life in a way that we are not.

Izzy Ashton

Assistant Editor, BITE

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Guide Dogs

Karmarama have created a new campaign for leading sight loss charity Guide Dogs. 'By My Side' aims to make the invisible visible by turning sympathy into empathy for families and individuals who live with sight loss.

Agency:
Karmarama, London

Disciplines

Digital

Sector

Charity

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