Harris and Hoole celebrate the opening of coffee shops and the onset of summer

At the heart of this campaign is the recognition that summer isn’t over, that, after months in lockdown, you can still head out and experience the simple joy of a sunny stroll and a cup of coffee.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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Harris and Hoole

They say you can lockdown a creative, but you cannot lockdown creativity. Vibrant campaign celebrating the opening of coffee shops and the rebirth of summer. Combination of hand cut paper flora and studio made sets. Buying an iced coffee has never felt so liberating.

Agency:: CellarDoor, Cheltenham

Disciplines

Brand strategy Branding / design Integrated marketing

Sector

Food & Drink

Bite Insight

There is perhaps no greater luxury than a sunny walk with a cup of coffee clasped firmly in hand. And that luxury feels particularly acute this summer after months spent in lockdown. The little freedoms and much-missed rituals that many are reaching for as the country heats up, are things that many of us took for granted pre-lockdown.

To celebrate the opening of coffee shops and the onset of summer, CellarDoor created a campaign for Harris and Hoole which tells customers it is open for business again. The agency used hand crafted paper leaves and flora, a studio-made set and a design system that allows the artwork to adapt as the campaign evolves.

A campaign such as this feels particularly poignant as the hospitality industry became arguably one of the hardest hit as the lockdown extended. The emergence back into the world was a key moment for many businesses so these designs serve as an eye-catching reminder of what people were missing.

As Duncan Parkes, Creative Director at CellarDoor explained: “the campaign is not simply a statement that Harris and Hoole is open for business again, but, for us at least, a reminder creativity can overcome more obstacles than budget.”

At the heart of this campaign is the recognition that summer isn’t over, that, after months in lockdown, you can still head out and experience the simple joy of a sunny stroll and a cup of coffee.