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Harvey Nichols, 'Harveys Angels' by TBWA\London

For Harvey Nichols this Christmas, TBWA\London festively brought the store to life, allowing shoppers to see the clothes worn by real people, rather than just hanging on plastic mannequins.

Izzy Ashton

Assistant Editor of BITE

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Harvey Nichols

This year for Harvey Nichols we brought Instagram to real life with the world’s first shoppable Christmas carolers all wearing fabulous Harvey Nichols party outfits that are available to buy via Instagram. 10% of sales proceeds were donated to charity partner Smart Works.

Agency:
TBWA\London, LONDON

Disciplines

Advertising/Creative

Sector

Retail

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