HECK’s warehouse staff show the world what they’re made of
A new campaign from Neverland is a welcome reminder of the power of humour to directly communicate a brand’s message and deliver a much-needed moment of warmth.
Deputy Editor, BITE
Our Warehouse ad is the first in a series of work that will run across 2021 to show the world what HECK are made of, and hopefully encourage people to take a leap and show the world what they are made of too.
Perhaps one of the most joyful sets of videos to emerge from the madness that was 2020 were the TikTok-inspired dancing videos that saw everyone from NHS workers to teachers, families and friends performing unique and energetic routines.
In keeping with this trend comes food brand HECK’s new campaign from Neverland, ‘Show ‘em what you’re made of’, inspired by the team’s love of dancing and created to show the world what HECK are made of, both literally and figuratively.
Filmed at the brand’s factory in Yorkshire, the stars of the TV ads are actual HECK employees performing a unified dance routine to capture the spirit of the HECK business and its sausages, all set to the soundtrack of Break My Stride by Mattew Wilder.
The campaign is lighthearted but on brand, a celebration of the proudly independent, family food brand, offering a note of encouragement to the public to show the world what they’re made of, even if that is a few dance moves perfected in front of the mirror. A reminder of the power of humour to directly communicate a brand’s message. Lets face it, we could do with a reason to smile and a bit of silliness right now and this pitch perfect campaign delivers that much-needed moment of warmth.