Hot Pick

Inspired by Iceland, 'Kranavatn' by the Brooklyn Brothers

Brooklyn Brothers new work for Inspired by Iceland serves as a timely reminder of advertising’s role as global change agent for positive change in the war on plastic.

Nicola Kemp

Editorial Director Creativebrief


Inspired by Iceland

In an attempt to encourage its tourists to behave more responsibly, The Brooklyn Brothers and Íslenska have launched the world’s first premium tap water brand for Inspired by Iceland. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant & high quality product

The Brooklyn Brothers, London