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How Experian simplified mortgage jargon for first time buyers

In the midst of a wholesale cultural shift surrounding how consumers talk about money, Experian's latest campaign from Kitty is part of an essential shift in financial education.

Izzy Ashton

Assistant Editor, BITE

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Experian

Through gamifying the mortgage process, Kitty were able to build an educational, yet engaging digital experience for Experian. Thanks to The Property Ladder Quiz, first-time buyers can equip themselves with the knowledge needed to get their foot onto the property ladder.

Agency:
Kitty, London

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Finance