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How Experian simplified mortgage jargon for first time buyers

In the midst of a wholesale cultural shift surrounding how consumers talk about money, Experian's latest campaign from Kitty is part of an essential shift in financial education.

Izzy Ashton

Assistant Editor, BITE



Through gamifying the mortgage process, Kitty were able to build an educational, yet engaging digital experience for Experian. Thanks to The Property Ladder Quiz, first-time buyers can equip themselves with the knowledge needed to get their foot onto the property ladder.

Kitty, London

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